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Steve Overton.com "MANAGE TO ADVANTAGE" How to get reporters working for you.
Steve Overton's presentations on how reporters really operate are animated, humorous and revealing. Because he was a reporter himself for 22 years in newspapers, radio and television, he knows the tricks. In fact, he created a few of them himself. You'll hear the answers to many of your questions about the news media: What do I do when my secretary tells me a reporter and photographer just showed up in the lobby asking to see me? What steps might a reporter take to photograph me? What should I never, ever, say to a reporter? What might a reporter do to extract information from me or my employees? What do I do when a reporter calls me saying my company will be featured in the 6pm news and am I willing to appear on camera to explain myself? How do I handle the media when my company is suddenly and unexpectedly involved in a controversy? When is it advisable to answer a reporter's questions, and when is it not? Should I view TV reporters differently from their counterparts in print? What are some useful tips for handling such an interview? How do I persuade a local TV station to stop harassing me? Better yet, how do I generate some free, positive publicity from that same station? Steve Overton spent years in front of the camera, performing roughly 4,000 live broadcasts. Now he can help you take steps to ensure that if you wind up on TV, it will be the most positive experience possible for both you and your organization. Steve Overton, Media consultant 204 Crystal Grove
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